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Bata Unveils The Brighter Moments Collection & Campaign With New-Gen Icons Kusha Kapila and Niharika NM
Bata India launched its Brighter Moments collection on October 7, 2025, unveiling a campaign that aims to resonate with a younger audience during the festive season, reports 24brussels.
The collection merges modern styles with the comfort Bata is known for, specifically tailored for celebrations like Diwali. Fronted by popular figures Kusha Kapila and Niharika NM, the campaign employs a 360-degree approach across various platforms, significantly enhancing Bata’s visibility in both traditional and digital realms.
This launch forms part of Bata’s global Make Your Way initiative and signifies a shift in the brand’s narrative, promoting themes of individuality and cultural celebration. The focus on modernity reflects Bata’s commitment to appeal to contemporary consumers while staying true to its legacy.
The women’s line features metallic mules and embellished heels that combine style with the comfort of Bata’s signature Comfit technology, suitable for various festive occasions. The men’s collection includes sleek derbies and loafers, designed to offer elegance for both traditional and modern events.
The Brighter Moments Collection is priced starting at INR 999 and is available at Bata stores throughout India and online. On launching the collection, Badri Beriwal, Chief Strategy and Business Development Officer at Bata India, stated, “Brighter Moments is not just a festive collection; it is a reflection of our continued pivot towards a style-first, storytelling-driven brand image.”
Kapila remarked, “Being part of this special Diwali campaign feels truly special. The collection captures the energy and vibrance of the festive season, while staying rooted in comfort and versatility.” Niharika NM added, “The Brighter Moments collection captures expressing your personality with ease and confidence. It’s exciting to be the face of this collection that brings fresh styles while maintaining comfort.”
With nearly a century of legacy, Bata India has established itself as the largest footwear retailer in the country, serving over 250,000 customers daily in 2023. The brand’s extensive network includes over 1,900 stores and a dynamic omni-channel presence, reinforcing its commitment to providing style and comfort across its various product lines.
